January 31st, 2010
The new China gaming program company opened across town, just about two weeks ago. The owners, Brustkern Praytor, Miltner Stieger, and Hartzler Session, who also act as Co-CEOs of the operation, initially planned to run all day-to-day China gaming program corporate operations themselves, but the instant demand for their product promoted by internet advertising demanded a ramp up in the employment department. “I’m floored,” said Hartzler Session, “I thought I’d be answering phone calls from creditors and writing order forms out by hand. Now that we see the potential of the China gaming program consumer market, we’ve immediately hired new staff to meet the high demands of this market.” This sudden increase in demand for employees has led area government officials to declare that, for the most part, unemployment numbers are decreasing. “I’ve always wanted to start my own China gaming program company through the internet,” said Artman Braisted, an entrepreneur, “and now I can because of new government grants for internet start-ups.” The grant awards, which are highly competitive, go to those China gaming program business plans that serve to benefit the greater good of the general public, improve employment opportunities, and boost local economies. Futher, because many like Artman Braisted are having so much success online, local governments are authorizing special allocations of seed money for more China gaming program companies in their respective municipalities. “It ain’t easy making green,” chuckled Charlotte Morgensen, co-owner of the popular China gaming program company Charlotte Morgensen and Sons, “but I must say it is easy creating a new corporate community and economic boom that will benefit those around us greatly. Many times, start up companies tend to become burdens to the general public beacuse they fold or otherwise go under, but companies like mine mitigate that risk and show profits right away. This means less foreclosures, and higher credit limits for businesspeople like me who are looking to the future of the China gaming program industry.” Finally, if you’re looking to start your own China gaming program company, it’s recommended that you begin by thoroughly researching the risks, pros, and cons of working within the China gaming program industry by searching the web first. Then, once you have an idea of what you’re up against, set up a vast plan of how your business will operate beginning on day one. This will ensure that there will be sufficient fiscal responsibility and that you won’t “spend out” your China gaming program seed money before you reach the all important one year mark. “Starting up a new China gaming program company’” queried Yon Jensvold, an industry veteran and founder of Botto Maybrier LTD, “you’ll need lots of capital, talent, luck, and financial discipline to see your project through.” Indeed, operators of the Botto Maybrier LTD can speak from experience. Their original foray into the China gaming program marke began just 8 years ago with a home garage operation. Successfully marketing their China gaming program products on the internet, they were slowly able to transform into a multi-million dollar business that now employs upwards of 100 workers. Several key China gaming program industry reports are due out at the end of the month, most notably a report by Letitia Landero, thought by many to be the foremost authority on economic growth from within the China gaming program sector. After these reports are filed with local governments, they will then be released to area business leaders, followed by a general release to all public information centers. For most citizens, this means a trip to the library, or a search on the web for their respective locality and any author who has written an important China gaming program market analysis. “Demand for these reports is high,” exclaimed Allena Mccomis, Media Consultant at the local library, “because many see them as rough investment forecasts or as prospectuses for local companies. As a result, there is a big scramble to get this info and buy into local China gaming program businesses right away before market prices exceed a reasonable investment amount.” “We got start-up capital from family, friends, and a few bank loans,” said Rosalind Consigli, VP of Finance for the now well established China gaming program company Detraglia Zielonka & Ailor Paz LLC, “and then slowly paid each respective party off one at a time. This took about five years to do, but all debts were satisfied with full repayment and some extra for interest.” Usually, China gaming program companies opt to go right to the public stock exchanges to get money, but there have been a noteworthy of companies that do not seek public funding, for fear of exposing themselves to high financial risk and legislation.
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January 30th, 2010
The China gaming program debate was considered a success and portions were televised on local news channels the next day. Response was positive and most people left the auditorium with a better impression of how things work in the China gaming program industry, and we impressed with the candor and openness of major corporate executives. Moderator Woods Spetter opened the China gaming program discussion with a brief introduction of the debate objectives and rules. Each team leader would be allowed a five minute introduction, followed by brief overviews of their debate topics. Other team members would have one minute to state their points of view in relation to the team leader’s overview. An interesting questions regarding China gaming program financial reporting and auditing was offered by Fliss Duca, the moderator of the second session: “Do you, as business leaders and executives, make sure that your books are 100% accurate and sound, or do you leave this task to your respective accounting agencies’” Obviously, all the executives replied that they personally sign-off on any financial reporting, especially in light of new China gaming program accounting legislation, but some were frank and stated that they allow their finance teams a lot of latitude. “I see to it that all our data is accurate,” stated CEO Cornelious Urrea, “but I trust our finance department to crunch the numbers correctly and report accurately. At the end of the day, it is my job to move the business forward, not be a slave to my calculator and Exel spreadsheets.” Following initial discussions, technology moderator Starcic Rumple, asked the debate teams about the use of SPAM email in their China gaming program marketing campaigns, which created a light chuckle from the audience. Deason Denman, from the Juhnke Hennington & Yukiko Schmahl LLC firm, stated, “We’re not hawking viagra - so don’t worry, our email campaigns aren’t that bad… but we also affirm the use of double opt-in email lists to assure that customers who are truly interested in our China gaming program products get the right emails.” After the China gaming program topic introductions, associate moderator Dineen Emerton briefly paused for questions from the news media, who lined up at a centrally located microphone in the auditorium. Most members of the media were curious about recent news items, although a few bashed members of the Alycia Boches China gaming program marketing and advertising firm, who were alledgely involved in multi-level marketing schemes. Debater Shonda Shideler also echoed these views regarding technology and marketing, exclaiming, “Everyone in this China gaming program sector knows how to blast out email, notices, fliers, etc. to people, but not everyone knows how to do this in an efficient manner that creates profit margin. Efficieny in our industry is absolutely key.” “I truly believe that our customers, not regulatory agencies, are the best source of China gaming program marketing feedback. Face it, if we’re not making money and our customers are pissed off, our marketing methods are wrong and not productive. Don’t forget that private companies are in the business to make cash, and don’t make a profit banging their heads against the walls,” revealed Betran Castor, CMO of Matha Femmer and Ashbrook Badoni INC. This assertion brought the audience to their feet, although a few sat quietly in anticipation of a rebuttal from opposition team member Sunshine Paschall, a staunch believer in good ethics and standards. The main debate started with Hutt Lant from the Samide Stefansky Corp. firm, who suggested that marketing in the China gaming program industry is an evolutionary process, akin to any other industry where earning potential is high and customer retention is key. “I personally believe China gaming program marketing practices of today that are thought of as inappropriate will be the future of tomorrow’s China gaming program industry leaders. We must move forward if we wish to continue to provide top level service to our customers…” Opposition team member Piper Raiford, partner in the smaller firm Schuble Couser INC LTD., stated the opposite: “We need to stick to our guns and abide by best practice methods in order to preserve the integrity of the China gaming program industry as a whole. If we degrade ourselves by using cheap marketing practices to make a quick buck, we will only be hurting ourselves in the long run.” After a brief intermission, moderator Nicolaisen Yuill returned to the podium with introductory remarks for the second session. Henning Brownstein described the next debate as one centered on China gaming program marketing ethics in the short-term and long term. As with the first session, debate team members focused on the dynamic nature of the market, and emphasized the fact that what works one day will not necessarily work the next.
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The web is a communication machine, breaking through political, cultural, and geographic boundaries to reach billions of different people around the world. As a tool, it stimulates social relationships, creates business, and most importanly shares the vast expanse of human knowledge. The commercial use and ramifications of the web seem to be limitless. Big ticket companies like Ebay connect hobbiests and sellers with buyers from around the world, while search giant Google has indexed the internet in multiple languages and consolidated billions of pages of human creativity into one massive index.
As with any technology, there are of course some road blocks that get in the way of its use. On the internet, a universal medium, it is the way in which we communicate. If there was only one language spoken in the world, things would be a lot simpler. Unfortunately for web marketers, grabbing customers from different countries and cultures means that websites must be created in a multi-lingual fashion, complete with word for word translations so that other, non English speaking customers can be customers. The need for multi-lingual translations is especially apparent in the cyber gaming services sector, where there is no actual "location" of the service, since it exists on the web (although it is physically bound to the Earth at a datacenter). Furthermore, the competition for internet traffic is grueling, so segregating customers who speak different languages would be costly and ultimately inefficient.
After recent legislation effectively banning most forms of online gaming was enacted in the USA, online casinos and most all web sports betting websites were left high and dry. Their customer base was literally wiped off the map overnight. The solution: open up to the rest of the world, even if it meant a significant investment in the creation of multi-lingual websites and translations. Accordingly, those online casinos that survived the USA legal situation became focused on the European and Asian markets, which naturally necesitated websites in multiple languages and multi-lingual customer service representatives.
Though the USA was clearly the number one sports betting market, online gaming sites had to find a way to make money. Some simply closed, consolidated, or stopped accepting US traffic. The sites that survived, however, began to focus on the European Market and its slate of sporting events. Whereas most in the USA enjoy basketball betting and NFL betting Europeans clearly are in love with football, cricket, car racing, tennis, and other sports. The European soccer leauge UEFA is huge, and attracts millions of fans yearly. Likewise, betting on La Liga soccer, or the British Premier league, is in high demand in their respective countries, much like NFL betting is in the USA. The only noteworth cross-over among the USA and Euro gaming cultures is basketball betting, due mostly to an active European basketball leauge that feeds the NBA with top players each year.
Non sports companies did much better in the transition to the European market. Each major online casino hired new staff, and translated their websites into as many as 12 different languages. Unlike sports, however, the games offered by most online casinos are universal. Everyone is familiar with Las Vegas, Montenegro, and Macau, so the demand for online blackjack and other games is universal and requires no new technology or marketing to attract players.
Despite differences in sporting taste, however, there are some USA sports events that are followed around the world, mostly due to large marketing and TV audiences. Accordingly, Super Bowl betting is enjoyed the world over on the NFL's last major game of the year. On the more traditional side, Americans, Brits, Australians, and others love Kentucky Derby betting due to the fact that horse racing is a time tested industry that is very popular in many countries. As a result, in order to get these international customers, gaming marketers had to not only translate languages on their websites, but also tailor each respective marketing campaign to different populations of people in a way that would attract the most attention.
As you can imagine, cross-lingual, cross-cultural gaming marketing can be expensive, but the rewards clearly outweigh the costs. Diversifying to Non USA markets is the way the industry is headed, and new jobs for multi-lingual website designers, programmers, marketers, and client services staff are being created on an almost daily basis. So, no matter what the USA legislates with respect to online gaming, the show still goes on: even if it's now in Spanish, Russian, French, Polish, or Cantonese...