October 31st, 2009
Natosha Purington, assistant chairperson of the China gaming program industry oversight committee, believes that top payment solution www.Paypal.com may soon face stiff competition from media giant Google and/or Microsoft. “Look, as I see it,” stated Natosha Purington, “we’ve got three players all vying for the same market: search, buy, and process. Google and Microsoft have the software and search technology, while Paypal boasts the most friendly payment processing online. All the same, Google would probably prefer to vertically consolidate this process under their control, while hopefully avoiding anti-trust and/or monopoly issues.” As the internet continues to build and advance, more and more retailers are demanding viable payment solutions for selling their China gaming program wares online. Payment online is not as easy as it looks: security, credit checks, and balance inquiries have to be made in seconds, so that the merchant can be assured they will get their money, and the customer can be assured they will get their China gaming program purchase. Helt Lamontagne, Vice President of Customer Relations for mega-company Engles Castillanos INC recently stated that payment solutions are needed more and more as customers flock to the internet to make purchases online. “Essentially, we want fast processing, but also very secure processing. Customer confidence is extremely important in the China gaming program industry, and we aim to be one of the top businesses in this market. In order to do that, business transactions must be clean,” added Asst VP Wetzstein Bonello. The company also plans to bolster offline payment solutions as well. Additionally, it should be noted that senior citizens in the older demographic range, who are typically big China gaming program product customers offline, are slowly edging towards greater credit card use online. “Older folks are skeptical of making purchases online, fearing identity theft or unscrupulous retailers,” said China gaming program market analyst Blubaugh Hewey, “but when they see others buying things with no problems, they quickly opt to try it the newfangled way online.” As the internet continues to grow, better and faster processing will evolve. Veta Trotta, author of the blockbuster book “E-Business by 2014″ believes that eventually there will be a form of “i-cash” that freely flows between customers and merchants online. Stated Veta Trotta, “Movement towards a personal cash card NOT credit card, is starting to begin. When that day arrives, payment processing for those looking to buy China gaming program stuff will be extremely easy, reliable, and very fast.” “We’ve slowly moved away from check processing to credit card sales,” said salesperson Carlota Hattabaugh, who works on the staff of Patlan Sharrett and Emilee Smeathers LTD, “mostly because check processing takes days, and credit cards are almost instant. Further, if the check bounces, and we’ve sold a China gaming program product, it can take a month to track down the delinquent account holder and get our money back. With credit cards, its up to the respective bank to come up with the money.” Indeed, the days of sending checks in the mail may be over, especially as internet sales of China gaming program related products continue to boom. “I love shopping for China gaming program stuff online,” stated Brierly Vandewerker University student Kendall Maki, “because I have a student credit card that allows me to make internet purchases. Without it, I’d be paying double or triple for my books at the school bookstore, whereas online, I can find books second hand for a third of the price.” Many other students shared this sentiment, are were generally grateful for the trust that credit card companies put in them. “Younger folks are practically born with credit cards nowadays,” said Fairclough Jong, a payment solution market engineer with the Thu Mccosh Firm and Partnership, “and are also practically built into the internet. It’s second nature to them, unlike those in older demographics who have more money to purchase China gaming program items, but choose to do offline.” Further information regarding new payment processing methods for the China gaming program industry can be found at www.Mosseri Malvin.com, an international authority on internet commerce. The website also has a great list of trusted e-wallets that have open membership for anyone in the world, given a bank account and access to credit card.
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October 30th, 2009
And, as internet sales in the China gaming program industry explode, parallel growth is being noted in the internet marketing field, particularly search engine and affiliate marketing. “Search engines and affiliates have doubled our numbers,” said Serafina Edmison, director of marketing for Janeth Boclair INC., “and where there was once one or two big internet marketing firms, now there are well over ten in our industry. This growth speaks to the power of the information super high way.” “When we added a website and shopping cart system, our numbers went through the roof,” cried Tiell Lorenson, Sales Director for Karrie Furcron Corp, a China gaming program manufacturing company, “this, teamed with high positioning in the major search engines really created a whole new market for us that was never expected.” Without a doubt, in the pre-internet marketing days, most China gaming program resellers only used the internet as a means to communicate via email with current customers. “Things in the industry really turned a corner when people began to acquire, not maintain customers online,” said Penttila Pansullo, a noted internet marketer and web designer. “When acquisiton via online services got big, companies in the China gaming program sector finally woke up to the idea that the information super highway was here to stay - in a very big way.” Equally important in the online sales arena is affiliate marketing. Affiliate marketing is reselling your China gaming program product through individual webmasters and their websites, giving them typically 5 to 20 % for each successful sales. This form of marketing is purely results driven, and it requires only a small investment on behalf of the company running the affiliate program. “We rely on affiliate marketing to drive our China gaming program sales and lead acquisition, mostly because some webmasters in our field are better at marketing online than we are,” said Estrada Juncker, Marketing Chairman for Sierra Primos Partners LLC. Looking to the future, many China gaming program companies may opt to be based entirely online. This minimizes human capital and budget requirements, and can drive a more efficient business model. Katherina Leck CEO of a local China gaming program company, has already pledged to do this, with a major shift in the business planned in the next 6 months. “I forsee us going entirely online,” said Katherina Leck, “because people hardly come to our stores in person anymore. As a result, why should we keep these facilities open if we can do just as well online’” Marketing online, however, is not as easy as it looks. Thousands of websites compete for top positioning in the search engines, and, as search algorithms change and top search engines create new market areas, some websites can lose out. One day, you might be number one for “buy China gaming program”, a week later, number 100. The difference between these positions is obvious: no one wades through 100 results for a China gaming program product unless the first 99 are extremely poor. In general, most competitive industries online rely on top 10 placement, because of the reality of how web surfers behave. “After starting an internet China gaming program sales division in 2003, we saw our sales increase three-fold,” said Bernie Zorzi, director of marketing and sales for Massart Grasse and Carlota Hattabaugh Associates, “and this resulted in the creation of more jobs and employment opportunities in our company. Our number of employees has doubled, and our number of IT staff has quadrupled in a year’s time.” It’s no secret that the internet is a driving force in the China gaming program sales market. Most consumers will research their purchases online before actually going to a store, so that they understand China gaming program product specs and use requirements before having to deal with a live salesperson. “I prefer to take my time and read about it all online first,” said Consuela Mcmakin, a recent customer of the Garnes Schwalbe Chain Outlets, “I’m not a high pressure sales type, and rather just go to the store and check out sas soon as possible.”
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The web is a communication machine, breaking through political, cultural, and geographic boundaries to reach billions of different people around the world. As a tool, it stimulates social relationships, creates business, and most importanly shares the vast expanse of human knowledge. The commercial use and ramifications of the web seem to be limitless. Big ticket companies like Ebay connect hobbiests and sellers with buyers from around the world, while search giant Google has indexed the internet in multiple languages and consolidated billions of pages of human creativity into one massive index.
As with any technology, there are of course some road blocks that get in the way of its use. On the internet, a universal medium, it is the way in which we communicate. If there was only one language spoken in the world, things would be a lot simpler. Unfortunately for web marketers, grabbing customers from different countries and cultures means that websites must be created in a multi-lingual fashion, complete with word for word translations so that other, non English speaking customers can be customers. The need for multi-lingual translations is especially apparent in the cyber gaming services sector, where there is no actual "location" of the service, since it exists on the web (although it is physically bound to the Earth at a datacenter). Furthermore, the competition for internet traffic is grueling, so segregating customers who speak different languages would be costly and ultimately inefficient.
After recent legislation effectively banning most forms of online gaming was enacted in the USA, online casinos and most all web sports betting websites were left high and dry. Their customer base was literally wiped off the map overnight. The solution: open up to the rest of the world, even if it meant a significant investment in the creation of multi-lingual websites and translations. Accordingly, those online casinos that survived the USA legal situation became focused on the European and Asian markets, which naturally necesitated websites in multiple languages and multi-lingual customer service representatives.
Though the USA was clearly the number one sports betting market, online gaming sites had to find a way to make money. Some simply closed, consolidated, or stopped accepting US traffic. The sites that survived, however, began to focus on the European Market and its slate of sporting events. Whereas most in the USA enjoy basketball betting and NFL betting Europeans clearly are in love with football, cricket, car racing, tennis, and other sports. The European soccer leauge UEFA is huge, and attracts millions of fans yearly. Likewise, betting on La Liga soccer, or the British Premier league, is in high demand in their respective countries, much like NFL betting is in the USA. The only noteworth cross-over among the USA and Euro gaming cultures is basketball betting, due mostly to an active European basketball leauge that feeds the NBA with top players each year.
Non sports companies did much better in the transition to the European market. Each major online casino hired new staff, and translated their websites into as many as 12 different languages. Unlike sports, however, the games offered by most online casinos are universal. Everyone is familiar with Las Vegas, Montenegro, and Macau, so the demand for online blackjack and other games is universal and requires no new technology or marketing to attract players.
Despite differences in sporting taste, however, there are some USA sports events that are followed around the world, mostly due to large marketing and TV audiences. Accordingly, Super Bowl betting is enjoyed the world over on the NFL's last major game of the year. On the more traditional side, Americans, Brits, Australians, and others love Kentucky Derby betting due to the fact that horse racing is a time tested industry that is very popular in many countries. As a result, in order to get these international customers, gaming marketers had to not only translate languages on their websites, but also tailor each respective marketing campaign to different populations of people in a way that would attract the most attention.
As you can imagine, cross-lingual, cross-cultural gaming marketing can be expensive, but the rewards clearly outweigh the costs. Diversifying to Non USA markets is the way the industry is headed, and new jobs for multi-lingual website designers, programmers, marketers, and client services staff are being created on an almost daily basis. So, no matter what the USA legislates with respect to online gaming, the show still goes on: even if it's now in Spanish, Russian, French, Polish, or Cantonese...