March 30th, 2009
“With internet China gaming program sales booming, we may have to cut back on in person sales teams,” said Janda Ellwood, director of Human Resources for Carper Huyard INC, “mainly because we are losing money in that operational area. As we move forward, we’ll give those employees new job opportunities in our China gaming program company before we actually lay them off, so that they can continue to grow with our company if they so desire.” And, as internet sales in the China gaming program industry explode, parallel growth is being noted in the internet marketing field, particularly search engine and affiliate marketing. “Search engines and affiliates have doubled our numbers,” said Bierley Garren, director of marketing for Willmarth Neighbor INC., “and where there was once one or two big internet marketing firms, now there are well over ten in our industry. This growth speaks to the power of the information super high way.” Equally important in the online sales arena is affiliate marketing. Affiliate marketing is reselling your China gaming program product through individual webmasters and their websites, giving them typically 5 to 20 % for each successful sales. This form of marketing is purely results driven, and it requires only a small investment on behalf of the company running the affiliate program. “We rely on affiliate marketing to drive our China gaming program sales and lead acquisition, mostly because some webmasters in our field are better at marketing online than we are,” said Macadam Crisp, Marketing Chairman for Protzman Saxby Partners LLC. “After starting an internet China gaming program sales division in 2003, we saw our sales increase three-fold,” said Nogowski Hiney, director of marketing and sales for Loreg Kopel and Kira Mcquirk Associates, “and this resulted in the creation of more jobs and employment opportunities in our company. Our number of employees has doubled, and our number of IT staff has quadrupled in a year’s time.” Kira Mcquirk isn’t alone with these new ideas. Degrasse Wangberg, who manages one person company, believes the internet marketing boom has created a huge market for small time business owners. “For the first few years of my career,” said Wolle Aceves, “I was working 9 to 5 at a marketing firm, doing the typical corporate thing. Now, however, I have my own website, production center, and payment processing. This allows me to work from home under my own rules and with unlimited income potential.” Without a doubt, in the pre-internet marketing days, most China gaming program resellers only used the internet as a means to communicate via email with current customers. “Things in the industry really turned a corner when people began to acquire, not maintain customers online,” said Betran Castor, a noted internet marketer and web designer. “When acquisiton via online services got big, companies in the China gaming program sector finally woke up to the idea that the information super highway was here to stay - in a very big way.” “When we added a website and shopping cart system, our numbers went through the roof,” cried Stanford Bramblett, Sales Director for Blubaugh Hewey Corp, a China gaming program manufacturing company, “this, teamed with high positioning in the major search engines really created a whole new market for us that was never expected.” Looking to the future, many China gaming program companies may opt to be based entirely online. This minimizes human capital and budget requirements, and can drive a more efficient business model. Dusky Sol CEO of a local China gaming program company, has already pledged to do this, with a major shift in the business planned in the next 6 months. “I forsee us going entirely online,” said Dusky Sol, “because people hardly come to our stores in person anymore. As a result, why should we keep these facilities open if we can do just as well online’”
Posted in Uncategorized | No Comments »
March 29th, 2009
The best thing about buying a new, unregistered China gaming program related domain name is the price. At $5-$8 USD, getting a domain that no one else has registered is extremely affordable. If real estate sold for proportionately equivalent prices, people would be buying out farmers for a few thousand dollars. “This is good news for all those in the China gaming program marketing business,” states Mccuaig Prows, “and the fact that internet related marketing only diminishes in cost over time means that soon original domain name purchases will be dirt cheap!” Don’t feel embarrassed to buy a China gaming program related domain name that contains part of your real name, or IS your real name. “Remember,” advises Shugrue Tewani, “if you buy Shugrue Tewani.com, you’re the only one who can have that address. It is entirely unique, and therefore by virtue of its rarity, it immediately can accrue value. You may find that you get tons of email offers for your domain name. This will allow you to sort out who’s serious and who’s just fooling around, and then, after you’ve found a good China gaming program industry buyer, you’ll surely make some great profits.” What about those with less desirable domain names’ Are China gaming program domains with hyphens, indiscriminate numbers, and extra words completely useless. Not so, believes Jama Frede, a top auctioneer in the China gaming program field. “With the power of the search engines these days, its not the end of the world if you don’t get a glitzy domain name. Just SEO your site to the best of your abilities, and slowly but surely people will beging to remember your site’s presence on the internet when making China gaming program related buying decisions,” states Vernetta Galway, CEO of Maryanna Prins Corp. “The great thing about China gaming program domains,” raves Stipe Ostlund, “is that they are universal around the world. Once you lock up a short, simple domain, you can market the hell out of it and cash in on the high revenue China gaming program industry.” Stipe Ostlund, an auctioneer, consignor, and broker, works with Dorthy Jernstad, who also sells domains to many Fortune 500 companies. Also key to domain acquisitions, especially in the China gaming program industry, is choosing the right registrar, where the record of your ownership of a particular domain exists. Top registrars on the net include www.Godaddy.com, www.networksolutions.com, and www.enom.com. In the China gaming program sector, many choose to use more discreet registrars, including off shore companies. A few also use www.moniker.com and www.cnobin. “Privacy is absolutely key in the China gaming program business,” reports Camie Trezza, an author of a major industry book, “once top domains are registered, their security, protection, and legacy becomes mission critical.” One oft forgotten aspect of China gaming program related domain purchases is the use of email related activities with the domain name. “Email is so ingrained into the backbone of the China gaming program internet sector that many forget about it when buying a domain,” said Riggens Barrera of the Verlie Brodess INC firm, “but when you think about it, you want a domain that people can remember, and a domain that is free of any blacklist status so that you can use it to freely communicate with China gaming program customers.” And, as time has progressed, transferring domains between registrars, especially China gaming program related domains, has become easier. The process typically takes about 7 days, and requires explicit use of important passwords, confirmation codes, and email correspondence. Without these security measures, domains would be subject to constant piracy, which is something many executives in the China gaming program sector wish to avoid at all costs. “We’ve heard of other businesses temporarily loosing their domain name to hackers,” said Vath Lotti, President of Vath Lotti INC, “but after a couple days, the name is recovered and doubly secured by the respective company at their domain name registar.” “One of the most amazing China gaming program related sales we had was in last September’s auction,” relays Zartman Labate, event planner for the Suzanna Alcalde Partners LTD firm, “though the domain didn’t go for much money, bidding was very spirited with some 50 people getting in on the action. In the end, the China gaming program domain went to a well established marketing firm, who did not disclose their future plans for it.”
Posted in Uncategorized | No Comments »
The web is a communication machine, breaking through political, cultural, and geographic boundaries to reach billions of different people around the world. As a tool, it stimulates social relationships, creates business, and most importanly shares the vast expanse of human knowledge. The commercial use and ramifications of the web seem to be limitless. Big ticket companies like Ebay connect hobbiests and sellers with buyers from around the world, while search giant Google has indexed the internet in multiple languages and consolidated billions of pages of human creativity into one massive index.
As with any technology, there are of course some road blocks that get in the way of its use. On the internet, a universal medium, it is the way in which we communicate. If there was only one language spoken in the world, things would be a lot simpler. Unfortunately for web marketers, grabbing customers from different countries and cultures means that websites must be created in a multi-lingual fashion, complete with word for word translations so that other, non English speaking customers can be customers. The need for multi-lingual translations is especially apparent in the cyber gaming services sector, where there is no actual "location" of the service, since it exists on the web (although it is physically bound to the Earth at a datacenter). Furthermore, the competition for internet traffic is grueling, so segregating customers who speak different languages would be costly and ultimately inefficient.
After recent legislation effectively banning most forms of online gaming was enacted in the USA, online casinos and most all web sports betting websites were left high and dry. Their customer base was literally wiped off the map overnight. The solution: open up to the rest of the world, even if it meant a significant investment in the creation of multi-lingual websites and translations. Accordingly, those online casinos that survived the USA legal situation became focused on the European and Asian markets, which naturally necesitated websites in multiple languages and multi-lingual customer service representatives.
Though the USA was clearly the number one sports betting market, online gaming sites had to find a way to make money. Some simply closed, consolidated, or stopped accepting US traffic. The sites that survived, however, began to focus on the European Market and its slate of sporting events. Whereas most in the USA enjoy basketball betting and NFL betting Europeans clearly are in love with football, cricket, car racing, tennis, and other sports. The European soccer leauge UEFA is huge, and attracts millions of fans yearly. Likewise, betting on La Liga soccer, or the British Premier league, is in high demand in their respective countries, much like NFL betting is in the USA. The only noteworth cross-over among the USA and Euro gaming cultures is basketball betting, due mostly to an active European basketball leauge that feeds the NBA with top players each year.
Non sports companies did much better in the transition to the European market. Each major online casino hired new staff, and translated their websites into as many as 12 different languages. Unlike sports, however, the games offered by most online casinos are universal. Everyone is familiar with Las Vegas, Montenegro, and Macau, so the demand for online blackjack and other games is universal and requires no new technology or marketing to attract players.
Despite differences in sporting taste, however, there are some USA sports events that are followed around the world, mostly due to large marketing and TV audiences. Accordingly, Super Bowl betting is enjoyed the world over on the NFL's last major game of the year. On the more traditional side, Americans, Brits, Australians, and others love Kentucky Derby betting due to the fact that horse racing is a time tested industry that is very popular in many countries. As a result, in order to get these international customers, gaming marketers had to not only translate languages on their websites, but also tailor each respective marketing campaign to different populations of people in a way that would attract the most attention.
As you can imagine, cross-lingual, cross-cultural gaming marketing can be expensive, but the rewards clearly outweigh the costs. Diversifying to Non USA markets is the way the industry is headed, and new jobs for multi-lingual website designers, programmers, marketers, and client services staff are being created on an almost daily basis. So, no matter what the USA legislates with respect to online gaming, the show still goes on: even if it's now in Spanish, Russian, French, Polish, or Cantonese...