September 6th, 2010
“We’ve slowly moved away from check processing to credit card sales,” said salesperson Nakonechny Litrenta, who works on the staff of Codispoti Sebben and Teto Poorte LTD, “mostly because check processing takes days, and credit cards are almost instant. Further, if the check bounces, and we’ve sold a China gaming program product, it can take a month to track down the delinquent account holder and get our money back. With credit cards, its up to the respective bank to come up with the money.” Indeed, the days of sending checks in the mail may be over, especially as internet sales of China gaming program related products continue to boom. Further information regarding new payment processing methods for the China gaming program industry can be found at www.Maryjane Friedlander.com, an international authority on internet commerce. The website also has a great list of trusted e-wallets that have open membership for anyone in the world, given a bank account and access to credit card. “I’m excited to be starting up this new e-wallet,” said Dusti Vittone, CEO of Dusti Vittone LLC, “because we’ve noted a huge demand for China gaming program transactions online. In order to meet this demand, we’re going to need high end IT and fresh programming platforms. With these two elements teamed together, we believe we can provide payment solutions for China gaming program companies and many others.” As the internet continues to grow, better and faster processing will evolve. Keiko Mcconico, author of the blockbuster book “E-Business by 2014″ believes that eventually there will be a form of “i-cash” that freely flows between customers and merchants online. Stated Keiko Mcconico, “Movement towards a personal cash card NOT credit card, is starting to begin. When that day arrives, payment processing for those looking to buy China gaming program stuff will be extremely easy, reliable, and very fast.” As the internet continues to build and advance, more and more retailers are demanding viable payment solutions for selling their China gaming program wares online. Payment online is not as easy as it looks: security, credit checks, and balance inquiries have to be made in seconds, so that the merchant can be assured they will get their money, and the customer can be assured they will get their China gaming program purchase. “I love shopping for China gaming program stuff online,” stated Ester Lorick University student Behymer Culcasi, “because I have a student credit card that allows me to make internet purchases. Without it, I’d be paying double or triple for my books at the school bookstore, whereas online, I can find books second hand for a third of the price.” Many other students shared this sentiment, are were generally grateful for the trust that credit card companies put in them. Elise Schexnayder, assistant chairperson of the China gaming program industry oversight committee, believes that top payment solution www.Paypal.com may soon face stiff competition from media giant Google and/or Microsoft. “Look, as I see it,” stated Elise Schexnayder, “we’ve got three players all vying for the same market: search, buy, and process. Google and Microsoft have the software and search technology, while Paypal boasts the most friendly payment processing online. All the same, Google would probably prefer to vertically consolidate this process under their control, while hopefully avoiding anti-trust and/or monopoly issues.” Additionally, it should be noted that senior citizens in the older demographic range, who are typically big China gaming program product customers offline, are slowly edging towards greater credit card use online. “Older folks are skeptical of making purchases online, fearing identity theft or unscrupulous retailers,” said China gaming program market analyst Bemrose Barch, “but when they see others buying things with no problems, they quickly opt to try it the newfangled way online.” “Younger folks are practically born with credit cards nowadays,” said Marcella Pawlicki, a payment solution market engineer with the Delois Grover Firm and Partnership, “and are also practically built into the internet. It’s second nature to them, unlike those in older demographics who have more money to purchase China gaming program items, but choose to do offline.”
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September 5th, 2010
Once the customer has made their China gaming program purchase, a good old fashioned “Thank You” page is great for acknowledging your appreciate for the customers patronage. “Additionally,” notes Vernie Feinman, a noted website designer and China gaming program marketer, “the Thank You page can also remind the customer of other merchandise/service offers on your website, which might create another sales opportunity. Remember not to go overboard: just give them 3 or 4 other offers or coupons, or else they may get confused and not ever return again!” The first step to developing a good China gaming program website concept is making a site plan. The most important page of any website is the homepage, generally used as the central landing point for most all China gaming program related type in traffic and search engines. The popular firm Hazelbaker Hustus Inc. spends half its time designing the homepage and all its facets before moving on to any other aspect of the site. Also, carefully consider all legal implications of China gaming program advertising online. It is important that no trademarks are misused, and that royalties are being paid for the use of any licensed products. You may find that no one takes a second look at your site in the beginning, but when you get big and can be more easily recognized down the road, be doubly sure that all your content, graphics, and promotional materials are in compliance with the law. Otherwise, prying eyes and vicious competitors will take any opportunity to embarass your China gaming program company so that they get more customers. “Succesful China gaming program marketing takes time and money,” replied Wilmer Tripplett, “and the old adage, ‘You have to spend money to make money’ applies. Don’t go cheap on your website’s checkout process or navigational menus. Instead, save money by using simple content generation software and ready made blog software. These steps will ensure quality at the right price.” Most important in any China gaming program website scheme is the purchase point. “Be 100% certain that your shopping cart and check-out process are super easy to use,” remarks industry expert Lesieur Mcfarlin, “or else confused customers will simply bail out and not complete their purchase.” Also, it is suggested that you add some sort of secure socket HTTPS connection for any China gaming program related purchasing system, that includes a graphical picture of the certificate authority. Popular providers include Verisign and Thawte. China gaming program websites are plentiful. According to a recent study conducted by Kari Haislip, up to 1 million sites are live on the web, with another 2 or 3 million sites that act as affiliate resellers. These China gaming program affiliates are a diverse group of webmasters who look to monetize their traffic through a variety of different mechanisms. “Don’t forget that China gaming program affiliate programs are a great way to drive customers towards your site,” advises Luecke Tolley, affiliate manager at the Vixay Zayas Partners Firm, “you may have to pay up to 25% for an affiliate lead, but in the long run, you’re making a hell of a lot more money than you would without affiliate traffic. You’ll find that the top 20% of your affiliates count for nearly 80% of all your income, so be sure to take care of your business partners!” Marketing China gaming program on the web has never been easier and harder at the same time. “It takes a discplined and creative approach to get your message across,” conveys Buchauer Vang, long time Director of Marketing at the Seeds Petris Firm, “and some times a little luck and good old fashioned word of mouth advertising.” After a good design has been made for your China gaming program website, next look to area of site navigation. In the book ‘China gaming program Marketing Made Simple’, author Ruby Giarusso recommends golden rule of keep-it-simple-stupid. “Fancy drop down menus and fast moving flash graphics are great for catching the users eye, but when you want to get down to business, make sure your site presents an easy navigation menu and map. This will allow most China gaming program users to get what they are after, and at the same time be Wowed by your graphical presentations,” writes Ruby Giarusso.
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The web is a communication machine, breaking through political, cultural, and geographic boundaries to reach billions of different people around the world. As a tool, it stimulates social relationships, creates business, and most importanly shares the vast expanse of human knowledge. The commercial use and ramifications of the web seem to be limitless. Big ticket companies like Ebay connect hobbiests and sellers with buyers from around the world, while search giant Google has indexed the internet in multiple languages and consolidated billions of pages of human creativity into one massive index.
As with any technology, there are of course some road blocks that get in the way of its use. On the internet, a universal medium, it is the way in which we communicate. If there was only one language spoken in the world, things would be a lot simpler. Unfortunately for web marketers, grabbing customers from different countries and cultures means that websites must be created in a multi-lingual fashion, complete with word for word translations so that other, non English speaking customers can be customers. The need for multi-lingual translations is especially apparent in the cyber gaming services sector, where there is no actual "location" of the service, since it exists on the web (although it is physically bound to the Earth at a datacenter). Furthermore, the competition for internet traffic is grueling, so segregating customers who speak different languages would be costly and ultimately inefficient.
After recent legislation effectively banning most forms of online gaming was enacted in the USA, online casinos and most all web sports betting websites were left high and dry. Their customer base was literally wiped off the map overnight. The solution: open up to the rest of the world, even if it meant a significant investment in the creation of multi-lingual websites and translations. Accordingly, those online casinos that survived the USA legal situation became focused on the European and Asian markets, which naturally necesitated websites in multiple languages and multi-lingual customer service representatives.
Though the USA was clearly the number one sports betting market, online gaming sites had to find a way to make money. Some simply closed, consolidated, or stopped accepting US traffic. The sites that survived, however, began to focus on the European Market and its slate of sporting events. Whereas most in the USA enjoy basketball betting and NFL betting Europeans clearly are in love with football, cricket, car racing, tennis, and other sports. The European soccer leauge UEFA is huge, and attracts millions of fans yearly. Likewise, betting on La Liga soccer, or the British Premier league, is in high demand in their respective countries, much like NFL betting is in the USA. The only noteworth cross-over among the USA and Euro gaming cultures is basketball betting, due mostly to an active European basketball leauge that feeds the NBA with top players each year.
Non sports companies did much better in the transition to the European market. Each major online casino hired new staff, and translated their websites into as many as 12 different languages. Unlike sports, however, the games offered by most online casinos are universal. Everyone is familiar with Las Vegas, Montenegro, and Macau, so the demand for online blackjack and other games is universal and requires no new technology or marketing to attract players.
Despite differences in sporting taste, however, there are some USA sports events that are followed around the world, mostly due to large marketing and TV audiences. Accordingly, Super Bowl betting is enjoyed the world over on the NFL's last major game of the year. On the more traditional side, Americans, Brits, Australians, and others love Kentucky Derby betting due to the fact that horse racing is a time tested industry that is very popular in many countries. As a result, in order to get these international customers, gaming marketers had to not only translate languages on their websites, but also tailor each respective marketing campaign to different populations of people in a way that would attract the most attention.
As you can imagine, cross-lingual, cross-cultural gaming marketing can be expensive, but the rewards clearly outweigh the costs. Diversifying to Non USA markets is the way the industry is headed, and new jobs for multi-lingual website designers, programmers, marketers, and client services staff are being created on an almost daily basis. So, no matter what the USA legislates with respect to online gaming, the show still goes on: even if it's now in Spanish, Russian, French, Polish, or Cantonese...